Learning Library

JUL 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Mobile in the Showroom: Why it Fits

It’s how consumers want to experience the journey of buying a car.

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tags:  digital retailing , mobile , independent

JUL 7
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Case Study: Dealership Looks to Digital Retailing to Bridge the Gap Between the Internet and its Showroom

Team Nissan was seeking opportunities to create one-stop shopping for its customers and a seamless transition from online to in-store. Download the case study to read how Team Nissan, thanks to digital retailing tools, met shoppers’ demand for a transparent, convenient, and fast shopping experience while increasing customer satisfaction and gross profit.

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tags:  case study , digital retailing , dealertrack

JUL 6
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Auto Remarketing: Digital Retailing Impacts the F&I Office

As the buying and negotiating experience becomes more efficient, buyers may be more receptive to F&I products such as extended warranties.

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tags:  digital retailing , fi , independent

JUN 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

Insight to help you set up your digital retailing tools and adopt an effective strategy.

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tags:  digital retailing , digital strategy , independent

JUN 3
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Case Study: Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.

Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.

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tags:  case study , kelley blue book , instant cash offer , trade in , inventory

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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