Learning Library

SEP 20
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

3 Tips to Steer Your Car Dealership’s Fall Advertising Strategy

Capitalize on summer’s lingering demand while also creating new interest from highly qualified traffic

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tags:  advertising , advertising strategy , digital strategy , facebook , independent , fall

AUG 10
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Case Study: Dealer Captures More Buyers and Provides a Satisfying Shopping Experience with Digital Retailing

O’Neill Honda implemented a digital retailing solution powered by MakeMyDeal in March 2015. Features including self-penciling and one-on-one digital conversations with a Deal Manager offered a non-invasive yet deeply engaging way to work towards a complete deal online with potential shoppers.

The results? More deals, satisfied customers and a way for O’Neill Honda to differentiate itself from its competition. Download the case study to read the full story.

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tags:  case study , digital retailing , makemydeal , dealertrack

AUG 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
JUL 31
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

The Digital Retailing Difference

With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products. This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments.

Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a digital retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Download the PDF to discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy. Also, check out these leading insights that will help you integrate digital retailing into your sales strategy.

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tags:  digital retailing , shopping behavior , online merchandising , independent

JUL 28
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

The Future of Auto Retail: Creating Connected Experiences

Dealerships should be prepared to understand how they can put technology to work, selling more cars and creating satisfied customers.

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tags:  digital retailing , technology , car buyer of the future , independent

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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