Welcome to the
Dealer Learning Center
We asked consumers about the digital experience as it pertains to the automotive shopping/buying experience and found that a majority would have more positive impressions of a dealer if they offered digital negotiation or financing options. Consumers also said they would be more likely to shop for a vehicle further from home if they knew a dealer offered a digital buying process. Download this brochure to learn more about how dealers can best take advantage of digital retailing opportunities.
If you want to learn how to start and make deals with a complete online to in-store deal-making workflow, please visit dealer.com.
Inventory pricing, and how your website displays it to the shopping public, is an important part of your sales strategy
Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities