Learning Library

FEB 21
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Retail Technology in 2017: Customer Expectations Powering the In-Store Connection

The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that

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tags:  process , speed , csi , best practices , experience , time , fi , streamline , integration , online offline

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy

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tags:  internet , security , cyber , https , website

SEP 20
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

3 Tips to Steer Your Car Dealership’s Fall Advertising Strategy

Capitalize on summer’s lingering demand while also creating new interest from highly qualified traffic

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tags:  advertising , advertising strategy , digital strategy , facebook , independent , fall

AUG 10
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Case Study: Dealer Captures More Buyers and Provides a Satisfying Shopping Experience with Digital Retailing

O’Neill Honda implemented a digital retailing solution powered by MakeMyDeal in March 2015. Features including self-penciling and one-on-one digital conversations with a Deal Manager offered a non-invasive yet deeply engaging way to work towards a complete deal online with potential shoppers.

The results? More deals, satisfied customers and a way for O’Neill Honda to differentiate itself from its competition. Download the case study to read the full story.

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tags:  case study , digital retailing , makemydeal , dealertrack

AUG 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing
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FEATURED VIDEO TUTORIAL

Real car buyers tell us what they consider to be a bad experience with the dealership.

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