Learning Library

JAN 10
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
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Measuring Advertising Effectiveness Beyond the Click
Learn why counting clicks does not truly measure the value of display advertising
Resource
Shopper Frame of Mind
Understand consumers' needs when they begin the car shopping process
Resource
Influence Shopper Decisions with Special Offers
How to Use Special Offers Effectively
Resource
Stand Out with Display Advertising
Tips for how and when to use Spotlight Display Ads and Skyscrapers Display Ads

Basic Training for Behavioral Targeting

This educational handbook helps you understand behavioral targeting — what it is, how it works, and how you can leverage this tactic to match the right online ad to the right consumer on sites they visit the most.

Download Handbook Now

tags:  behavioral targeting , display advertising

OCT 5
2011
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Is Your Dealership Mobile-Ready?

Find out what car shoppers are doing online through mobile and learn tips on how to make your website mobile-ready. Get answers to the following questions: What are consumers doing online through mobile? What about automotive shoppers? How can you make sure your dealership website is ready for mobile shoppers? 

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tags:  mobile , industry insights , merchandising

JUN 14
2011
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Online Strategies for Influencing Car Shoppers

Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers' decision-making process.

Read More >

tags:  shopping behavior , influence , economy , merchandising , tips , online reputation management , blogs

DEC 22
2010
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

From PC to Pocket: Staying Connected to Online Car Shoppers When They Go Mobile

Tips for developing a mobile web strategy and staying connected to vehicle shoppers on the go.

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tags:  mobile , smartphone , app , merchandising

DEC 3
2009
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Telling Your Value Story with Video
Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

Video: Your Customers Are Watching

Video continues to increase in popularity among online shoppers. Learn how you can leverage this effective merchandising tool.

Download Article Now

tags:  video , jd power , merchandising

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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