Learning Library

JAN 16
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Online Marketing Handbook

A marketing guide that covers the basics of online marketing including:

  1. Creating an Internet culture at your dealership
  2. Merchandising online
  3. Integrated advertising tactics
  4. Sourcing traffic

Download Handbook Now

tags:  online marketing handbook , omh , merchandising , independent , franchise

JAN 10
2012
  •  
    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Measuring Advertising Effectiveness Beyond the Click
Learn why counting clicks does not truly measure the value of display advertising
Resource
Shopper Frame of Mind
Understand consumers' needs when they begin the car shopping process
Resource
Influence Shopper Decisions with Special Offers
How to Use Special Offers Effectively
Resource
Stand Out with Display Advertising
Tips for how and when to use Spotlight Display Ads and Skyscrapers Display Ads

Basic Training for Behavioral Targeting

This educational handbook helps you understand behavioral targeting — what it is, how it works, and how you can leverage this tactic to match the right online ad to the right consumer on sites they visit the most.

Download Handbook Now

tags:  behavioral targeting , display advertising

OCT 5
2011
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Is Your Dealership Mobile-Ready?

Find out what car shoppers are doing online through mobile and learn tips on how to make your website mobile-ready. Get answers to the following questions: What are consumers doing online through mobile? What about automotive shoppers? How can you make sure your dealership website is ready for mobile shoppers? 

Download Article Now

tags:  mobile , industry insights , merchandising

JUN 14
2011
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Online Strategies for Influencing Car Shoppers

Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers' decision-making process.

Read More >

tags:  shopping behavior , influence , economy , merchandising , tips , online reputation management , blogs

DEC 22
2010
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

From PC to Pocket: Staying Connected to Online Car Shoppers When They Go Mobile

Tips for developing a mobile web strategy and staying connected to vehicle shoppers on the go.

Read More >

tags:  mobile , smartphone , app , merchandising

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FEATURED VIDEO TUTORIAL

Real car buyers tell us what they consider to be a bad experience with the dealership.

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    Webinar

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