Learning Library

MAR 6
2012
  •  
    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

Influencing Shoppers with Custom Comments

Your vehicle descriptions should influence shoppers to come in and take a test drive, and custom comments give you the opportunity to tell each car’s story. This article provides helpful information for writing great custom comments.

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tags:  custom comments , comments , merchandising

FEB 17
2012
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Live Chat Brings Consultative Selling to the Online Space

Learn about the opportunity with Live Chat and the influence it can yield.

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tags:  chat , live chat

JAN 16
2012
  •  
    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Online Marketing Handbook

A marketing guide that covers the basics of online marketing including:

  1. Creating an Internet culture at your dealership
  2. Merchandising online
  3. Integrated advertising tactics
  4. Sourcing traffic

Download Handbook Now

tags:  online marketing handbook , omh , merchandising , independent , franchise

JAN 10
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Measuring Advertising Effectiveness Beyond the Click
Learn why counting clicks does not truly measure the value of display advertising
Resource
Shopper Frame of Mind
Understand consumers' needs when they begin the car shopping process
Resource
Influence Shopper Decisions with Special Offers
How to Use Special Offers Effectively
Resource
Stand Out with Display Advertising
Tips for how and when to use Spotlight Display Ads and Skyscrapers Display Ads

Basic Training for Behavioral Targeting

This educational handbook helps you understand behavioral targeting — what it is, how it works, and how you can leverage this tactic to match the right online ad to the right consumer on sites they visit the most.

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tags:  behavioral targeting , display advertising

OCT 5
2011
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Is Your Dealership Mobile-Ready?

Find out what car shoppers are doing online through mobile and learn tips on how to make your website mobile-ready. Get answers to the following questions: What are consumers doing online through mobile? What about automotive shoppers? How can you make sure your dealership website is ready for mobile shoppers? 

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tags:  mobile , industry insights , merchandising

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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