Learning Library

SEP 26
2013
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

New Autotrader iPad App Helps Shoppers Discover Their Perfect Car

Dozens of search filters and intuitive design make it easy to explore more than three million new and used vehicles.

DEC 20
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Digital Audience Analysis Webinar

Understanding online car shopping behavior & sources of traffic to dealer websites.

WatchWatch Video

tags:  digital audience analysis , third party sites , car shopping behavior , traffic source , white paper , independent , franchise

SEP 13
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

New Platforms to Influence Car Shoppers Handbook

Our popular handbook has been updated with the latest tools and tactics that will help you drive engagement and exposure for your inventory.

Download Handbook Now

tags:  online marketing , platforms , reputation management , mobile , chat , social networking , video

MAR 6
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

Influencing Shoppers with Custom Comments

Your vehicle descriptions should influence shoppers to come in and take a test drive, and custom comments give you the opportunity to tell each car’s story. This article provides helpful information for writing great custom comments.

Download Article Now

tags:  custom comments , comments , merchandising

FEB 17
2012
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Live Chat Brings Consultative Selling to the Online Space

Learn about the opportunity with Live Chat and the influence it can yield.

Read More >

tags:  chat , live chat

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    Video
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    Webinar

FEATURED VIDEO TUTORIAL

Real CPO owners tell us why they purchased a certified vehicle

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    Video
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  • Chat
    Webinar

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