Learning Library

DEC 20
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Digital Audience Analysis Webinar

Understanding online car shopping behavior & sources of traffic to dealer websites.

WatchWatch Video

tags:  digital audience analysis , third party sites , car shopping behavior , traffic source , white paper , independent , franchise

SEP 13
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

New Platforms to Influence Car Shoppers Handbook

Our popular handbook has been updated with the latest tools and tactics that will help you drive engagement and exposure for your inventory.

Download Handbook Now

tags:  online marketing , platforms , reputation management , mobile , chat , social networking , video

MAR 6
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

Influencing Shoppers with Custom Comments

Your vehicle descriptions should influence shoppers to come in and take a test drive, and custom comments give you the opportunity to tell each car’s story. This article provides helpful information for writing great custom comments.

Download Article Now

tags:  custom comments , comments , merchandising

FEB 17
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Live Chat Brings Consultative Selling to the Online Space

Learn about the opportunity with Live Chat and the influence it can yield.

Read More >

tags:  chat , live chat

JAN 16
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Online Marketing Handbook

A marketing guide that covers the basics of online marketing including:

  1. Creating an Internet culture at your dealership
  2. Merchandising online
  3. Integrated advertising tactics
  4. Sourcing traffic

Download Handbook Now

tags:  online marketing handbook , omh , merchandising , independent , franchise

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center