Welcome to the
Dealer Learning Center
Every day, millions of car shoppers visit dealership websites and third-party sites with the intent of finding the right car.
Sure, you need traditional marketing, but how much? Find out how to improve the ROI with your marketing spend.
Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.
42% of all car buyers use multiple devices during the car-shopping process; among Millennials, that number jumps to 50%. Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.
Use co-op funds to stretch your ad budget, help preserve cash flow
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