Learning Library

MAR 15
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

How Recalibrating Your Media Strategy Can Breathe New Life into Your Dealership

Sure, you need traditional marketing, but how much? Find out how to improve the ROI with your marketing spend.

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tags:  media strategy , traditional media , online media

JAN 26
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Top-rated dealership grows market share and optimizes its digital strategy

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.

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tags:  case study , google , haystak , search , sem , strategy , digital marketing

JAN 9
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Autotrader Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
Autotrader Multi-Device Car Shopping Study Infographic
Snapshot of Study Findings
Resource
Autotrader Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
Autotrader's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Multi-Device Best Practices Handbook

42% of all car buyers use multiple devices during the car-shopping process; among Millennials, that number jumps to 50%. Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.

Download Handbook Now

tags:  multi device , online merchandising , research , independent

OCT 20
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Bank on It: Co-op Funds Stretch Your Ad Budget, Help Preserve Cash Flow

Use co-op funds to stretch your ad budget, help preserve cash flow

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http://www.weworkforyou.com/co-op

tags:  coop , coop advertising

SEP 26
2013
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

New Autotrader iPad App Helps Shoppers Discover Their Perfect Car

Dozens of search filters and intuitive design make it easy to explore more than three million new and used vehicles.

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    Video
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    Download
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    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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    Video
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    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

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