Welcome to the
Dealer Learning Center
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online. Also check out these comprehensive digital marketing solutions that can help you build your brand and convert online traffic to in-store traffic.
The 2015 Cox Automotive Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.
Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.
Straightforward steps to get the same results online as the "Big Guys."
Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.