Welcome to the
Dealer Learning Center
Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.
Every day, millions of car shoppers visit dealership websites and third-party sites with the intent of finding the right car.
Sure, you need traditional marketing, but how much? Find out how to improve the ROI with your marketing spend.
Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.