Learning Library

AUG 3
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing
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2015 Online Retail F&I Study
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers in

Online Retailing: Work Deals Not Leads

Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.

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tags:  online retailing , mike burgiss , independent , shopping behavior , makemydeal , mmd

JUL 15
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

Merchandising New Cars: Is It Worth It?

Data shows that custom photos and comments pays off.

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tags:  merchandising , new cars

APR 10
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

How an "All-Cars-All-the-Time" Online Strategy Can Nearly Double Your Sales

Every day, millions of car shoppers visit dealership websites and third-party sites with the intent of finding the right car.

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tags:  new car , newcar , merchandising , crossshopping , cross shopping

MAR 15
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

How Recalibrating Your Media Strategy Can Breathe New Life into Your Dealership

Sure, you need traditional marketing, but how much? Find out how to improve the ROI with your marketing spend.

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tags:  media strategy , traditional media , online media

JAN 26
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Top-rated dealership grows market share and optimizes its digital strategy

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.

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tags:  case study , google , haystak , search , sem , strategy , digital marketing

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Real car buyers tell us why they chose the dealership they purchased from.

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