Learning Library

JAN 12
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Seeing Is Believing: What Car Shoppers Want from Online Videos

The 2015 Cox Automotive Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.

Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.

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tags:  online merchandising , tips , video , research , independent

SEP 2
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
New Platforms to Influence Car Shoppers Handbook
This popular handbook has been updated with new information for the ever-changing landscape of digital platforms.
Resource
Online Marketing Handbook
A marketing guide that covers the basics of online marketing

How to Use the Internet to Level the Playing Field Between You and Your Competition

Straightforward steps to get the same results online as the "Big Guys."

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tags:  independent , tactics , best practices , merchandising

AUG 3
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
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    Digital Retailing
Additional
Resources
Resource
2015 Online Retail F&I Study
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers in

Online Retailing: Work Deals Not Leads

Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.

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tags:  online retailing , mike burgiss , independent , shopping behavior , makemydeal , mmd

JUL 15
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

Merchandising New Cars: Is It Worth It?

Data shows that custom photos and comments pays off.

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tags:  merchandising , new cars

APR 10
2015
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

How an "All-Cars-All-the-Time" Online Strategy Can Nearly Double Your Sales

Every day, millions of car shoppers visit dealership websites and third-party sites with the intent of finding the right car.

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tags:  new car , newcar , merchandising , crossshopping , cross shopping

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Real car buyers tell us about the things they liked and didn't like at the dealership.

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