Learning Library

OCT 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

Top-performing dealers are seeing between $30,000 and $60,000 in monthly sales on eBay

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tags:  ebay , parts , fixed ops , maintenance , repair

OCT 7
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
JUN 3
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Case Study: Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.

Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.

Download Case Study Now

tags:  case study , kelley blue book , instant cash offer , trade in , inventory

MAY 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Working Deals in a Digital World: A Guide to Digital Retailing

Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.

Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.

Download PDF Now

tags:  digital retailing , digital strategy , independent

APR 1
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Influence Shopper Decisions with Special Offers
How to Use Special Offers Effectively
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

The Ultimate Car-Shopper Carrot: Special Offers

Three-quarters of shoppers consider special offers when choosing to buy a car. Are you in that consideration set?

Read More >

tags:  special offers

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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FEATURED DOWNLOAD

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