Welcome to the
Dealer Learning Center
The 2015 Cox Automotive Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.
Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.
Straightforward steps to get the same results online as the "Big Guys."
Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.
Every day, millions of car shoppers visit dealership websites and third-party sites with the intent of finding the right car.