Learning Library

OCT 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

Top-performing dealers are seeing between $30,000 and $60,000 in monthly sales on eBay

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tags:  ebay , parts , fixed ops , maintenance , repair

OCT 7
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
MAY 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Working Deals in a Digital World: A Guide to Digital Retailing

Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.

Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.

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tags:  digital retailing , digital strategy , independent

APR 1
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Influence Shopper Decisions with Special Offers
How to Use Special Offers Effectively
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

The Ultimate Car-Shopper Carrot: Special Offers

Three-quarters of shoppers consider special offers when choosing to buy a car. Are you in that consideration set?

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tags:  special offers

FEB 11
2016
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Market New Cars Online

New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.

This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online. Also check out these comprehensive digital marketing solutions that can help you build your brand and convert online traffic to in-store traffic.

Download Handbook Now

tags:  new car , new car handbook , online marketing , new car best practices , merchandising

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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