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Dealer Learning Center
Top-performing dealers are seeing between $30,000 and $60,000 in monthly sales on eBay
Four tips for an optimized social presence
Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.
Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online. Also check out these comprehensive digital marketing solutions that can help you build your brand and convert online traffic to in-store traffic.