Learning Library

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

If you think 115 million people are tuning in to watch the glory of the game, think again -- many tune in just to watch the commercials

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JAN 31
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Seeing Is Believing: What Car Shoppers Want from Online Videos
The 2015 Autotrader Consumer Video Research Study finds that 65% percent of car shoppers consider vehicle videos to be an important part of their car-shopping process, plus other insights from our recent study..

Telling Your Value Story with Video

Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

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tags:  marketing , online merchandising , franchise , independent , video , panandscan , distribution , youtube

JAN 30
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Telling Your Value Story Through Photos

Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.

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tags:  marketing , online merchandising , photos , independent , franchise

JAN 20
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Telling Your Value Story with Custom Comments

Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.

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tags:  marketing , online merchandising , tips , copy , copywriting , comments , independent , franchise

JAN 5
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2016’s Web Data Shows Importance of Site Traffic Quality Over Quantity

Last year’s car shopper traffic data illustrates that while we do see some distinct trends, it’s critical to understand that

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tags:  digital retailing , website traffic , online shopping

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Real CPO owners tell us why they purchased a certified vehicle

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