Learning Library

FEB 26
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

3 Things We Learned at NADA This Year

A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. Here are our three big takeaways

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tags:  nada , qualifying shoppers , personalized content , dashboard , digital advertising

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy

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tags:  internet , security , cyber , https , website

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
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    Digital Retailing

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

If you think 115 million people are tuning in to watch the glory of the game, think again -- many tune in just to watch the commercials

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JAN 31
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Seeing Is Believing: What Car Shoppers Want from Online Videos
The 2015 Autotrader Consumer Video Research Study finds that 65% percent of car shoppers consider vehicle videos to be an important part of their car-shopping process, plus other insights from our recent study..

Telling Your Value Story with Video

Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

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tags:  marketing , online merchandising , franchise , independent , video , panandscan , distribution , youtube

JAN 30
2017
  •  
    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Telling Your Value Story Through Photos

Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.

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tags:  marketing , online merchandising , photos , independent , franchise

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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