Learning Library

APR 18
2017
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Why Website Security Is Essential for a Consumer-Centric Website Experience

Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities

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tags:  security , https , website , digital retailing , transacting

MAR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

While other dealerships may continue to implement an outdated sales model, you can market your dealership by

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tags:  google , digital retailing , zero moment of truth , micro moment , paid search , targeting , retargeting

MAR 23
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

We don’t have a magic 8-ball or a pair of lucky dice, but if there’s one thing we can say about 2017

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MAR 13
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way

Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.

You can learn more about optimizing your dealership’s digital marketing strategy by visiting Autotrader’s Dealer Resource Center and the Kelley Blue Book Dealer Solutions site.


Download Case Study Now

tags:  case study , kelley blue book , autotrader , thirdparty , digital marketing , independent

FEB 27
2017
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Why Online Sentiment Should Have an Impact on Your Digital Strategy

Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence

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tags:  online reviews , sentiment , star rating , forum , digital strategy , social

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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