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Three key points about how to apply digital retailing.
With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products. This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments.
Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a digital retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Download the PDF to discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy. Also, check out these leading insights that will help you integrate digital retailing into your sales strategy.
This year, between July 1 and November 30, car dealers face a triple whammy: the Presidential Election, Back-to-School and the 2016 Summer Olympics. TV space will be even more difficult to come by, which will inhibit dealers’ ability to get their message out effectively and maintain their momentum through the critical third and fourth quarters of the year.
Download this PDF to learn how you can maintain visibility in your local market. Also, check out these tips to steer your dealership’s fall advertising strategy.