Learning Library

AUG 17
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

F&I Compliance Tip: Red Flags Rule

Designed to prevent your dealership from becoming a victim of identity fraud, the “Red Flags Rule” requires your dealership to develop and implement a written Identity Theft Prevention Program (ITPP) to detect, prevent, and mitigate identity theft.

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tags:  fi , identify theft , red flags rule , independent

AUG 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing
AUG 8
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Too Many Used Cars? Go CPO.

Cox Automotive analysis shows that CPO leasing can create brand loyalty because it provides car shoppers another option when getting into the market. Learn more in this download.

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tags:  cpo , used cars , leasing , certified

JUL 31
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

The Digital Retailing Difference

With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products. This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments.

Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a digital retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Download the PDF to discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy. Also, check out these leading insights that will help you integrate digital retailing into your sales strategy.

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tags:  digital retailing , shopping behavior , online merchandising , independent

JUL 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Stay in Front of Clients in this Fall’s Crowded TV Ad Space

This year, between July 1 and November 30, car dealers face a triple whammy: the Presidential Election, Back-to-School and the 2016 Summer Olympics. TV space will be even more difficult to come by, which will inhibit dealers’ ability to get their message out effectively and maintain their momentum through the critical third and fourth quarters of the year.

Download this PDF to learn how you can maintain visibility in your local market. Also, check out these tips to steer your dealership’s fall advertising strategy.

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tags:  advertising , tv ads , independent

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FEATURED VIDEO TUTORIAL

Real car buyers tell us what they consider to be a bad experience with the dealership.

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