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According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories: 1) Value Perception, 2) Awareness, 3) Customer Experience, 4) Warranty/Service Contract Expiration, and 5) Location/Convenience.
Download the Maintenance & Repair Study PDF to find out what you can do to take better advantage of potentially lucrative service opportunities. Also check out Spectrum, the industry’s first cloud-based system that helps dealerships create an outstanding service and ownership experience designed to turn one-time customers into repeat buyers.
The top digital retailing approaches combine retailing functionality with a comprehensive digital experience that aligns completely with in-store operations.
Today’s dealerships should be leveraging the values of mobile to bridge the gap between online and in-store, and to create that ideal and profitable customer experience.
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online. Also check out these comprehensive digital marketing solutions that can help you build your brand and convert online traffic to in-store traffic.
Dale Pollak shares four operational imperatives to help dealers do a better job sourcing auction cars.