Learning Library

JUL 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

How to Stay in Front of Clients in this Fall’s Crowded TV Ad Space

This year, between July 1 and November 30, car dealers face a triple whammy: the Presidential Election, Back-to-School and the 2016 Summer Olympics. TV space will be even more difficult to come by, which will inhibit dealers’ ability to get their message out effectively and maintain their momentum through the critical third and fourth quarters of the year.

Download this PDF to learn how you can maintain visibility in your local market. Also, check out these tips to steer your dealership’s fall advertising strategy.

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tags:  advertising , tv ads , independent

JUL 26
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Three Keys to Total Reg & Title Efficiency: Speed, Service and Simplicity

Business heroes in the “back office” have an important role to play at the conclusion of each and every sale. Ironically, when they handle registration and title correctly, almost no one notices

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tags:  dealertrack , registration , titling

JUN 17
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

3 Essential Steps To Maximize Gross Profits On Auction Cars

The real reason dealers find auction cars profit-problematic owes to the ways they identify, purchase and manage these vehicles as part of their broader

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tags:  dale pollak , used car , auction , best practices , makemydeal , vauto , stockwave

JUN 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

Insight to help you set up your digital retailing tools and adopt an effective strategy.

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tags:  digital retailing , digital strategy , independent

JUN 3
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Case Study: Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.

Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.

Download Case Study Now

tags:  case study , kelley blue book , instant cash offer , trade in , inventory

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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