Learning Library

MAY 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Working Deals in a Digital World: A Guide to Digital Retailing

Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.

Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.

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tags:  digital retailing , digital strategy , independent

MAY 4
2016
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
APR 20
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Next on the Horizon: Gen Z

Meet Gen Z. Cautious spenders. Practical consumers. Substantial spending power

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tags:  generation z , gen z , influence , shopping behavior , independent , used cars , new cars , dealership experience , research , demographic

APR 1
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Influence Shopper Decisions with Special Offers
How to Use Special Offers Effectively
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

The Ultimate Car-Shopper Carrot: Special Offers

Three-quarters of shoppers consider special offers when choosing to buy a car. Are you in that consideration set?

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tags:  special offers

APR 1
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Speed to Succeed: Streamlining the Sales Process to Improve the Customer Experience

You’ve got 90 minutes to get them in and get them out with one of your cars

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tags:  process , speed , csi , best practices , experience , time , streamline

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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