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OCT 27
2016
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    Digital Retailing

Taking Advantage of Affordable Luxury

OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments. 

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tags:  luxury , entry level , pricing , lease , leasing

OCT 26
2016
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Evolving Your Marketing Strategy with Social Media

With some simple steps and a little bit of marketing know-how, a sound social media strategy will greatly improve your bottom line

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tags:  social media , social networking , marketing strategy

OCT 25
2016
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5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

Top-performing dealers are seeing between $30,000 and $60,000 in monthly sales on eBay

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tags:  ebay , parts , fixed ops , maintenance , repair

OCT 10
2016
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    Shopper Insights
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    Digital Retailing

Use Online Channels to Bolster Your Acquisition Strategy More Profitably and Efficiently

Protect your profitability by driving more speed and efficiency into your wholesale operation

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tags:  auction , auction cars , sourcing , manheim , independent

OCT 7
2016
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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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