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OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments.
With some simple steps and a little bit of marketing know-how, a sound social media strategy will greatly improve your bottom line
Top-performing dealers are seeing between $30,000 and $60,000 in monthly sales on eBay
Protect your profitability by driving more speed and efficiency into your wholesale operation
Four tips for an optimized social presence