Learning Library

SEP 1
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Mobile and Localized Auctions Offer Personalized Options and Priced-Right Inventory For Smaller Dealers

Local auctions and mobile auctions are the ultimate in convenience and personalized business, and they’re perfect for the $3K to $5K segment.

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tags:  auction , mobile auction , independent , manheim

AUG 17
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

F&I Compliance Tip: Red Flags Rule

Designed to prevent your dealership from becoming a victim of identity fraud, the “Red Flags Rule” requires your dealership to develop and implement a written Identity Theft Prevention Program (ITPP) to detect, prevent, and mitigate identity theft.

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tags:  fi , identify theft , red flags rule , independent

AUG 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
AUG 8
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Too Many Used Cars? Go CPO.

Cox Automotive analysis shows that CPO leasing can create brand loyalty because it provides car shoppers another option when getting into the market. Learn more in this download.

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tags:  cpo , used cars , leasing , certified

JUL 31
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

The Digital Retailing Difference

With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products. This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments.

Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a digital retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Download the PDF to discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy. Also, check out these leading insights that will help you integrate digital retailing into your sales strategy.

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tags:  digital retailing , shopping behavior , online merchandising , independent

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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FEATURED DOWNLOAD

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