Learning Library

JUL 31
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

The Digital Retailing Difference

With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products. This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments.

Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a digital retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Download the PDF to discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy. Also, check out these leading insights that will help you integrate digital retailing into your sales strategy.

Download PDF Now

tags:  digital retailing , shopping behavior , online merchandising , independent

JUL 27
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Stay in Front of Clients in this Fall’s Crowded TV Ad Space

This year, between July 1 and November 30, car dealers face a triple whammy: the Presidential Election, Back-to-School and the 2016 Summer Olympics. TV space will be even more difficult to come by, which will inhibit dealers’ ability to get their message out effectively and maintain their momentum through the critical third and fourth quarters of the year.

Download this PDF to learn how you can maintain visibility in your local market. Also, check out these tips to steer your dealership’s fall advertising strategy.

Download PDF Now

tags:  advertising , tv ads , independent

JUL 26
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Three Keys to Total Reg & Title Efficiency: Speed, Service and Simplicity

Business heroes in the “back office” have an important role to play at the conclusion of each and every sale. Ironically, when they handle registration and title correctly, almost no one notices

Read More >

tags:  dealertrack , registration , titling

JUN 17
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

3 Essential Steps To Maximize Gross Profits On Auction Cars

The real reason dealers find auction cars profit-problematic owes to the ways they identify, purchase and manage these vehicles as part of their broader

Read More >

tags:  dale pollak , used car , auction , best practices , makemydeal , vauto , stockwave

JUN 16
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

Insight to help you set up your digital retailing tools and adopt an effective strategy.

Read More >

tags:  digital retailing , digital strategy , independent

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center