Learning Library

NOV 29
2016
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    Shopper Insights
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    Digital Retailing

White Paper: Turn to Earn - Speeding the Wholesale-to-Retail Process Is Critical to Growing Market Share & Operational Profitability

Since 2009, the gap between list price and transaction price has steadily declined. To overcome this profit margin compression, dealers must increase overall operational profitability by: reducing overhead, freeing dealership resources to focus on profit centers, and selling more vehicles at a faster rate rather than maximizing gross per unit.

Download the white paper to learn how infusing speed and efficiency into the wholesale-to-retail process is a particularly effective and increasingly necessary way that progressive dealerships can meet these goals.  

Also check out vAuto’s Dealer Resources site to learn more about wholesale vehicle sourcing, inventory management and more.

Download White Paper PDF Now

tags:  wholesale , retail , auction , acquisition , inventory , floor planning , transportation , merchandising , reconditioning , inspection

NOV 23
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you.

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tags:  best practices , digital performance , analytics

NOV 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Retailing

6 Ways to Prepare Your Digital Ads for Black Friday

Black Friday attracts millions of eyeballs online and creates the potential for high sales volume for automotive. Your dealership can reap the benefits of this traffic spike by

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NOV 4
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Beat the Election Blues with These 3 Digital Strategies

Consumer anxiety over the outcome of the election and its possible ramifications on the economy are affecting the auto retail industry

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tags:  election , digital , marketing , advertising

OCT 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Taking Advantage of Affordable Luxury

OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments. 

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tags:  luxury , entry level , pricing , lease , leasing

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