Learning Library

FEB 27
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why Online Sentiment Should Have an Impact on Your Digital Strategy

Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence

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tags:  online reviews , sentiment , star rating , forum , digital strategy , social

FEB 26
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

3 Things We Learned at NADA This Year

A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. Here are our three big takeaways

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tags:  nada , qualifying shoppers , personalized content , dashboard , digital advertising

FEB 21
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Retail Technology in 2017: Customer Expectations Powering the In-Store Connection

The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that

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tags:  process , speed , csi , best practices , experience , time , fi , streamline , integration , online offline

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy

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tags:  internet , security , cyber , https , website

FEB 1
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

If you think 115 million people are tuning in to watch the glory of the game, think again -- many tune in just to watch the commercials

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FEATURED VIDEO TUTORIAL

Real car buyers tell us what they consider to be a bad experience with the dealership.

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