Learning Library

FEB 1
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

If you think 115 million people are tuning in to watch the glory of the game, think again -- many tune in just to watch the commercials

Read More >

JAN 31
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Seeing Is Believing: What Car Shoppers Want from Online Videos
The 2015 Autotrader Consumer Video Research Study finds that 65% percent of car shoppers consider vehicle videos to be an important part of their car-shopping process, plus other insights from our recent study..

Telling Your Value Story with Video

Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

Read More >

tags:  marketing , online merchandising , franchise , independent , video , panandscan , distribution , youtube

JAN 30
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Telling Your Value Story Through Photos

Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.

Read More >

tags:  marketing , online merchandising , photos , independent , franchise

JAN 29
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2017 Cox Automotive Insights Handbook

Cox Automotive provides the broadest, deepest, most complete view of the entire automotive ecosystem through our unique ability to integrate insights from our wholesale, financial, media and fixed operations brands. Every aspect of the industry is changing — from how cars are designed, produced and built, to how they are moving through the ecosystem — and it’s being driven by the connected consumer. The 2017 Insights Handbook identifies eight key markers that define where the retail automotive industry is today and where it needs to go in the future. These insights should help dealers, OEMs and lenders understand what they need to do to build a connected, holistic platform that will break down the barriers between their organizations and consumers.

Download the handbook and learn how to improve process efficiency, increase revenue, spur innovation, enhance the customer experience and build brand loyalty.

Download Handbook Now

tags:  handbook , insights , shopping behavior , efficiency , innovation , customer experience , brand loyalty

JAN 23
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2017 Car Buyer Journey Study

The 2017 Car Buyer Journey Study explores how consumers shop, conduct research, make vehicle purchase decisions, and allocate their time along the car buying journey. Check out this year’s compelling new data about:

·        How dealer websites drive dealership visits.

·        Why shoppers didn’t buy from the first dealership they visited.

·        How prior consumer awareness is critical to F&I sales.

·        The importance of maintenance & repair services and how to optimize fixed ops.

·        Which differentiators have the biggest impact on customer satisfaction.

Download PDF Now

tags:  car buyer journey , influence , shopping behavior , independent , used cars , new cars

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center