Learning Library

MAR 13
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way

Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.

You can learn more about optimizing your dealership’s digital marketing strategy by visiting Autotrader’s Dealer Resource Center and the Kelley Blue Book Dealer Solutions site.


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tags:  case study , kelley blue book , autotrader , thirdparty , digital marketing , independent

FEB 27
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why Online Sentiment Should Have an Impact on Your Digital Strategy

Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence

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tags:  online reviews , sentiment , star rating , forum , digital strategy , social

FEB 26
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

3 Things We Learned at NADA This Year

A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. Here are our three big takeaways

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tags:  nada , qualifying shoppers , personalized content , dashboard , digital advertising

FEB 21
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Retail Technology in 2017: Customer Expectations Powering the In-Store Connection

The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that

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tags:  process , speed , csi , best practices , experience , time , fi , streamline , integration , online offline

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy

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tags:  internet , security , cyber , https , website

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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