Learning Library

MAY 8
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Every Picture Sells a Story

The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to them when they’re researching and shopping online. Download the PDF to learn more.

 

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tags:  photos , new cars , used cars , marketing , online merchandising , independent , franchise

MAY 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Inventory pricing, and how your website displays it to the shopping public, is an important part of your sales strategy

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tags:  pricing , online merchandising

APR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

How to Sell High-Tech Vehicles Without a PhD from MIT

For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process

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tags:  technology , sales process , tech , millennials

APR 18
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Why Website Security Is Essential for a Consumer-Centric Website Experience

Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities

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tags:  security , https , website , digital retailing , transacting

MAR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

While other dealerships may continue to implement an outdated sales model, you can market your dealership by

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tags:  google , digital retailing , zero moment of truth , micro moment , paid search , targeting , retargeting

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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