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Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way
Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.
Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence
The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that
Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy