Learning Library

APR 28
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Sell High-Tech Vehicles Without a PhD from MIT

For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process

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tags:  technology , sales process , tech , millennials

APR 18
2017
  •  
    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Why Website Security Is Essential for a Consumer-Centric Website Experience

Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities

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tags:  security , https , website , digital retailing , transacting

MAR 28
2017
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

While other dealerships may continue to implement an outdated sales model, you can market your dealership by

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tags:  google , digital retailing , zero moment of truth , micro moment , paid search , targeting , retargeting

MAR 23
2017
  •  
    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

We don’t have a magic 8-ball or a pair of lucky dice, but if there’s one thing we can say about 2017

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MAR 17
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

How can you stay profitable if you’re stuck with inventory your market won’t buy? Automakers are working to solve

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tags:  luxury , cpo , oem , incentives

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