Welcome to the
Dealer Learning Center
We don’t have an 8-ball or a pair of lucky dice, but if there’s one thing we can say about 2017
How can you stay profitable if you’re stuck with inventory your market won’t buy? Automakers are working to solve
Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way
Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.
Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence