Photos & Videos
Every image sells your story

Site data on Autotrader shows that both New and Used cars with multiple photos versus a stock photo see a 340% increase in Vehicle Details Page (VDP) views; and for cars with video, VDP views jump 19%. Dealers in the study who have high VDP views report that they upload between 24 and 45 images per car and do video walk-arounds, so shoppers can get a sense of what it would be like to own and operate that car. In addition to uploading photos to various sites before the vehicle is delivered to the dealership, these best practice dealers use tools from HomeNet, a merchandising distribution solution, and Dealer.com, a leading developer of automotive websites, to streamline the process.
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Good Practices
  • Minimum number of photos (9–12)
  • Photos taken in-house by staff or intern
  • Some video used
Better Practices
  • Vehicle professionally staged on a neutral backdrop
  • More photos & angles (<24), including imperfections
  • Photos & video uploaded quickly
Best Practices
  • Photos uploaded to various sites before vehicle arrives at dealership
  • Up to 45 images, including imperfections, close-ups & details
  • Video with vehicle (virtual walk-around), YouTube placement and 3rd-party dealer website
  • Leverage in-house merchandising facilities
  • Merchandising resources (internal or outsourced)
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