Research

Online Research 
Online Research
Similar to how things work today, you collect research online using a variety of websites. Once you have an idea of the type of vehicle you are interested in, head to a dealership to browse the vehicles on the lot ask questions, and purchase.
33%
Deal Locator 
Deal Locator

A website collects all special deals and incentives like rebates and discounts from vehicle manufacturers and dealerships. You can find deals that pertain to your vehicle(s) you are interested in.
27%
Research Assistant 
Research Assistant

Store all of your vehicle buying research in an online website and mobile app. Build a profile with your desired makes and models, and automatically receive information about those vehicles based on your preferences.

Save your research to the site/app for easy reference, including vehicle reviews, price quotes, and vehicle package and feature preferences.
15%
Scan-a-Car App 
Scan-a-Car App

An app lets you take a picture of any vehicle on the street to get pricing, features, options and availability at dealerships.
11%
Experience Store 
Experience Store

A store located in a shopping mall allows you to learn more about a brand's vehicles by talking to vehicle experts and interacting with technology, such as interactive computer monitors.

There are 2-3 demo vehicles on display to explore, but no vehicles on site for purchase.
6%
Dealership Companion App 
Dealership Companion App

When visiting the dealership, "check-in" with the App on your mobile device. Use the App to inform the dealership of the purpose of your visit (e.g., research, test drive, ready to buy) and whether or not you want a salesperson's help.

Scan QR codes on the vehicles and the App will pull up reviews, options and pricing from third party sites.
5%

Winning Element: Online Research

See what type of consumer Online Research appealed to most.

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